How I help
Six ways to make
the business work better.
Fractional and project-based leadership for businesses that have outgrown their old ways of working.
01Vision & execution planning
Turn the opportunity into a plan the business can deliver.
Growth priorities, sequencing, resource plans, and the operating structure underneath them.
In practice
Designed and resourced a richer travel product built around the information independent travelers actually needed—not just a hotel catalog.
02Talent & resource allocation
Build the team around the work.
Talent assessment, capacity planning, clear ownership, and team structures based on strengths.
In practice
Reorganized a global product team from geographic assignments into development, maintenance, and content functions. The structure remained in place after her departure.
03Workflow design & restructuring
Fix the process without stopping the business.
Operating-model redesign, repeatable workflows, written procedures, and knowledge infrastructure.
In practice
Replaced an end-to-end generalist model with specialist workflows, increasing throughput roughly tenfold without a proportional increase in headcount.
04Profit analysis & margin visibility
Know what the business is actually making.
Transaction, product, and channel reporting; reconciliation; and clearer commercial decisions.
In practice
Created the company’s first per-transaction margin visibility and produced weekly financial reconciliation for more than twenty years.
05ERP & technology configuration
Make the technology fit the business.
Business requirements, data architecture, migration, system configuration, and organization-wide training.
In practice
Led the business side of an ERP implementation after two earlier attempts stalled, including personally migrating data and configuring the system.
06Product development & vendor assessment
Build the right product, then keep improving it.
Market research, supplier criteria, product architecture, and evidence-led portfolio decisions.
In practice
Built the European hotel product from the ground up, establishing property information standards and selection criteria that became company practice.
An engagement can focus on one problem or connect several of these areas. The goal is a working capability your team can carry forward.